At work, this morning…
Her: In this product name, how would you translate “Swoosh”?
Me: Well, I wouldn’t translate it. It’s a brand name. You know… the Swoosh?
Her: I’ve never heard of it.
Me: Uhm, it’s only one of the most recognized logos ever? You work in the marketing department, you should know about this. Clearly, Nike still has some work to do, their branding really sucks.
Her: I don’t know Nike products, I only know Reebok. I worked for them for 4 years, not for Nike.
Me: … And over those 4 years you never heard anything about Nike? Your direct competition???
Her: I guess I should stop talking now, right?
Me: It’s already too late for that.